07. Monetization
07. Monetization
Business model: ad-first (hybrid-casual). All IAP products are non-consumable and there is no premium currency. IAP only removes ads or unlocks content.
IAP
[DATA StoreItemConfig], default USD prices:
| Product | Price | Removes ads? |
|---|---|---|
| noads | $4.99 | ✔ |
| noadstwo | $3.99 | ✔ |
| keychains (buy all keychains) | $1.99 | |
| premiumdesigns | $1.99 | |
| fullgame | $1.99 | |
| geteverything | $4.99 | ✔ |
| specialoffer | $5.99 | ✔ |
| premiumpack | $7.99 | ✔ |
| allincludedbundle | $12.99 | ✔ |
| unlockmakers / bundle | price from store |
Permanent idle boosters and thematic bundles can also be bought as IAP (see 05_Economy.md, 08_LiveOps_AB.md).
Interstitials
[CODE ✔]
- There are about 75 call sites in the code.
- Almost every maker step transition triggers an interstitial:
- after glue, paint, dry, acrylic
- changing stencil
- switching decoration tabs (×6)
- injection, pop-it, string pull, crossbody
- Other call sites: end of level, entering Cleaning mode, leaving the leaderboard, accepting an auction bid, declining a revenge RV, "No thanks" on the result screen.
- The client does not cap frequency (no level / day / cooldown checks). The only conditions are: NoAds not purchased and an ad is ready.
- So actual frequency is controlled by the CrazyLabs SDK from the server. The game deliberately exposes many ad "slots", and the server decides which ones fire.
- The end-of-level ad is skipped if the Rate Us popup is about to show.
- There are also App Open Ads.
Rewarded Video (RV)
[CODE ✔]
| Category | RV placement | Value |
|---|---|---|
| Reward multipliers | Claim on the result screen | ×2 (normal), ×4 (VIP) |
| Auction Best Offer / Coins Multiplier | highest bid / ×2 | |
| Direct coins | Earn Coins / Skin panel | 500 + 25×(day−1) |
| Extra coins, Mystery Box, floating icon | — | |
| Content access | Start a VIP level | — |
| Unlock AirPods | — | |
| "TRY ONCE" a locked item | — | |
Studio items with price_rv (33 items) | 1 RV per item | |
| Claim bundle items | 1 RV for 2 items | |
| Repair / break screen | — | |
| Gacha | Skin reroll / reshuffle | replaces 500 coins |
| Spin wheel | beyond the free 6-hour spin | |
| +3 chest keys | — | |
| Other | Daily sign | — |
| Idle workers & boosters | — | |
| Revenge materials (poop/pepper spray, poison glue/soap) | — |
Video ticket: exists in code but is only displayed, never earned or spent (leftover feature).
Home Popup Queue
Popup priority order:
GetEverything → SpecialOrder → No Ads (~every 4 completed levels) → Daily
→ Leaderboard → Auction → Weekly → DailyMission → Bundle
→ StudioCategoryUnlock → RateUs
- The "Get Everything" popup and
RvOfferPopupare disabled in this build. - Rate Us gives a free reward after rating.
Notes for the team
- Different RV multipliers per context (×2 normal, ×4 VIP) make ads feel most "worth it" at special moments.
- RV items are interleaved with coin items in the studio shop, so ads feel like a natural shortcut.
- Interstitial hooks at every transition plus server-side pacing are more flexible for A/B than hardcoded cooldowns.
