08. LiveOps & A/B Testing

Thematic Bundles

[DATA Bundles.csv, Bundle_Items.csv] [CODE ✔ BundleService]

Bundle	Cycle timer	Coin skip price / cycle	Contents (3 cycles × 2 items)
Cat	2 min	500	case, spray, 2D sticker ×2, 3D, charm
Anime	5 min	600	case, spray, 2D, 3D, charm, strap
Robot	5 min	700	case, spray, 2D, 3D, charm, strap
Cloud	10 min	800	case, 2D, 3D, glitter, charm, strap
Spaceship	10 min	900	case, spray, 3D, glitter, charm, strap
Narwhal	10 min	1,000	case, spray, 2D, 3D, glitter, strap

Flow

Unlocks on Day 2
  → cycle timer runs
  → timer ends: next 2 items become "claimable" → claim with 1 RV (for both items)
  → or pay 500–1,000 coins to skip the timer
  → or buy the whole bundle via IAP
  → 3 cycles done → move to the next bundle

coins_per_cycle is the skip price, not a reward.
There are RVs per item category (bundle_case_rv, bundle_glitter_rv, …).
Flag bundle_timer_reset_on_relaunch=1: the timer resets when the app is relaunched (remotely configurable).
Design purpose: the timer brings players back (repeat sessions).

Weekly Event

WeeklyStartPopup and the weeklyEvent keychain [CODE]. Event contents are not in the tables.

A/B Testing

The game is built as an A/B testing machine.

Mechanism	Contents
`UiVariants.csv`	89 swappable UI prefabs (`_V2`, `ResultPanel_V430`, `phoneOrder_440`, …)
`RuntimeBehaviorVariants.csv`	23 behavior flags
iOS vs GP unlock days	Different pacing per platform
`LeaderboardSO_V470_*`	4 leaderboard content variants
`Features.csv`	Feature on/off

Example behavior flags

all_decoration_tools_unlocked_early
makers_day_lock_removed
phone_selection_available_from_first_day
break_screen_rewarded_unlock
between_level_flow_rework

iOS vs Google Play pacing

Maker	iOS	GP
Acrylic	Day 4	Day 2
Stencil	Day 2	Day 4
Marble	Day 7	Day 5

Remote Config

[CODE ✔ CrazyLabs DatabaseController]

The game does not read remote keys one by one.
Entire CSV files can be replaced from the server (fileConfig_*), or just specific cells.
So every value in these docs (rewards, prices, unlock days, drop rates) is a default that can be A/B tested without an app update.

Legacy flags hardcoded in `GameSettingPrefs`

Flag	Value
Revenge	ON, replaces VIP
Auction	ON, skippable
IAP NoAds	ON
RV-unlock-offers	OFF

Notes for the team

Keep all design numbers in tables (CSV / spreadsheet), not in code.
Build a pipeline to replace tables from the server. This lets designers tune pacing and economy without a new release.